There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year. -Source
WHAT WE CAN DO
Facebook: 2.9B monthly active users
Instagram: 1.4B monthly active users
Twitter: 397M monthly active users
Youtube: 2.2B monthly active users
TikTok: 1B monthly active users
Snapchat: 500M monthly active users
Ad Development Strategy
Audience Testing & Targeting
Conversion Rate Optimization
Account Management
Ad Creation
Data & Reporting
SET A PLAN
To get started, we will define your target audience:
Where can you find most of your target customers?
Where are your target customers most available?
Where are your target customers the most actively engaged?
Decide on the best types of ads for you:
Awareness, Consideration, Conversion?
Creative Assets
41% of users want to see ads that simply entertain them.
Combine Paid & Organic Activity
While organic social media strategies might seem cost-effective at first, they’re time-consuming, rely on a lot of trial and error, and can only get you so far when you’re up against ever-changing social media algorithms
GOAL EXAMPLES
Let’s set a goal-setting framework. This is what will help us measure progress. Our goals need to be realistic and measurable, and then we will tie them to clear objectives and trackable metrics to evaluate performance.
Reach
Brand awareness
Traffic
Engagement
App installs
Video views
Lead generation
Messages
Conversions
Catalog sales
Store traffic